Direct Mail Tip #3

3. Encourage a Targeted Response
How do you want these prospects to contact you? Phone? Email? Decide and make that message loud and clear! If you want them to pick up the phone – your phone number should be in at least 2 VERY VISIBLE places. Want them to email? Same deal? Want them to visit your web site? (That can be a slippery slope if you are not using PURL as you are asking for 2 actions – visit web site and then contact us – you may loose some along the way) But always free to promote your site by providing your web address. Those doing research or wanting to learn more about you will appreciate it. Bottom line – contact information should always be clear and easy to read.